Zero Eight

Zero Eight is a boxing brand that brings art and sport together through a collection of boxing gloves featuring original artwork by a Dubai-based artist. Each pair transforms a functional piece of boxing equipment into a canvas for artistic expression, giving the brand a distinctive identity at the intersection of sport and culture.

Theory developed the brand identity and visual direction, creating a visual language that reflects the character of the concept. We also designed and developed the website, bringing the brand and its collection together through a cohesive digital experience.

The result is a brand that approaches boxing through a different lens, placing artistic expression at the centre of its identity.